TikTok has become more than an entertainment platform. For B2B marketers, it is increasingly a place where people discover brands, search for answers and learn from industry experts before ever visiting a website. That makes B2B organic TikTok marketing more relevant as part of a...
You put time and budget into getting people to notice your business. Your ads promote your services, your emails keep prospects engaged, and your social posts introduce your brand to new audiences. When those efforts bring someone to your website, the experience needs to follow...
This August, a few members of the Magnetic North team and I attended Digital Summit Minneapolis, and we came away with a lot of valuable insights about how search and digital marketing are changing and what we can do to help our clients adapt. For years, digital...
AI tools like ChatGPT, Gemini, and Perplexity are quickly becoming a new “search engine” for consumers. People aren’t moving away from Google and now they’re asking AI: “What’s the best company for X?” “Who should I work with?” “What are my options?” So the real question becomes: Does AI know your business, and does it recommend you? Let’s walk through...
A checklist for business owners who want to understand whether their marketing partner is doing the right work, reporting the right results, and helping the business grow. 1. Reporting & Lead Visibility A good marketing agency should not just tell you how many leads you received. They...
Why Are My Google Ads Clicks Not Turning Into Leads? Google Ads can be one of the most effective ways to reach people actively searching for your products or services. But getting clicks doesn’t necessarily mean your campaign is performing well. If those clicks aren’t turning into form fills, phone calls,...
Email marketing remains one of the most effective ways to connect with your audience, but simply sending an email isn't enough. The design, formatting, and overall presentation of your emails play a significant role in how your brand is perceived. A well-designed email not only...
Customers are increasingly using ChatGPT, Google AI Overviews, Perplexity, Copilot, and other AI platforms to research companies and compare service providers. For Minnesota brands, this creates a new question: Does your company appear when potential customers search for the services you provide? An experienced AI search agency can help businesses monitor brand...
Search has always required patience. You publish a new page, optimize it, wait for Google to crawl it, and then wait even longer to see if it starts gaining traction. For many business owners, this is one of the hardest parts of SEO to understand....
AI website builders are everywhere right now, and it is easy to understand why. They promise a faster, easier way to get a website online without hiring a full team or going through a long website process. But here is the honest answer: using an AI...
