You’ve probably heard a lot about AI and Answer Engine Optimization (AEO) over the past year.Some people see it as the future. Others see it as another technology trend.What we do know is this: AI is changing how people research, evaluate, and choose businesses.Platforms like...
LinkedIn can be one of the best advertising platforms for B2B companies, but it can also get expensive fast if the strategy isn't right. According to LinkedIn, ads on the platform can increase purchase intent, improve brand awareness and generate higher conversion rates for B2B marketers. Good...
Your website is one of the most important marketing tools your business has. In many cases, it's the first place potential customers go to learn about your company, products, or services. While businesses often focus on attracting visitors to their website, it's equally important to...
TikTok has become more than an entertainment platform. For B2B marketers, it is increasingly a place where people discover brands, search for answers and learn from industry experts before ever visiting a website. That makes B2B organic TikTok marketing more relevant as part of a...
You put time and budget into getting people to notice your business. Your ads promote your services, your emails keep prospects engaged, and your social posts introduce your brand to new audiences. When those efforts bring someone to your website, the experience needs to follow...
This August, a few members of the Magnetic North team and I attended Digital Summit Minneapolis, and we came away with a lot of valuable insights about how search and digital marketing are changing and what we can do to help our clients adapt. For years, digital...
AI tools like ChatGPT, Gemini, and Perplexity are quickly becoming a new “search engine” for consumers. People aren’t moving away from Google and now they’re asking AI: “What’s the best company for X?” “Who should I work with?” “What are my options?” So the real question becomes: Does AI know your business, and does it recommend you? Let’s walk through...
A checklist for business owners who want to understand whether their marketing partner is doing the right work, reporting the right results, and helping the business grow. 1. Reporting & Lead Visibility A good marketing agency should not just tell you how many leads you received. They...
Why Are My Google Ads Clicks Not Turning Into Leads? Google Ads can be one of the most effective ways to reach people actively searching for your products or services. But getting clicks doesn’t necessarily mean your campaign is performing well. If those clicks aren’t turning into form fills, phone calls,...
Email marketing remains one of the most effective ways to connect with your audience, but simply sending an email isn't enough. The design, formatting, and overall presentation of your emails play a significant role in how your brand is perceived. A well-designed email not only...
