3 Ways to Check Your Brand Visibility in AI (And What to Do With What You Learn)
AI tools like ChatGPT, Gemini, and Perplexity are quickly becoming a new “search engine” for consumers.
People aren’t moving away from Google and now they’re asking AI:
- “What’s the best company for X?”
- “Who should I work with?”
- “What are my options?”
So the real question becomes:
Does AI know your business, and does it recommend you?
Let’s walk through three simple ways to check your brand visibility in AI. You can follow along with each step using your own website.
1. Can AI Even Understand Your Business?
Before anything else, you need to know if AI can:
- Access your website
- Interpret your content
- Accurately explain what you do
Try this prompt:
“Please review my website: [your URL]. Can you summarize what my company does, what products or services we offer, and who we serve?”
What to look for:
- Does it accurately describe your business?
- Does it understand your core services?
- Does it identify your target audience correctly?
Why this matters:
If AI can’t clearly explain your business, it’s unlikely to recommend you.
This usually points to issues like:
- Vague or overly generic messaging
- Lack of structured content (clear services, industries, etc.)
- Missing context about who you serve and why
If the summary feels “off,” that’s your first signal your website content needs clarity.
2. How Do You Compare to Competitors?
Next, you want to understand how AI positions you against others in your space.
Because this is exactly what consumers are asking AI to do.
Try this prompt:
“Can you compare my company [your URL] with [Competitor A], [Competitor B], and [Competitor C]? If you were a customer choosing between these options, which would you pick and why?”
Then go deeper:
Don’t stop at the first answer. Follow up with:
- “Why did you recommend them over me?”
- “What are my weaknesses compared to them?”
- “What would I need to improve to be the top recommendation?”
What to look for:
- Are you even included in the comparison?
- Are you positioned as a top option or an afterthought?
- What factors is AI using to make decisions? (price, authority, reviews, clarity, etc.)
Why this matters:
AI is forming opinions based on available data: your website, reviews, content, and broader digital footprint.
This step shows you:
- Where you stand in the market
- What AI thinks your strengths are
- Where you’re losing ground
Treat this like real customer feedback.
3. How Is Your Brand Perceived on Its Own?
Now shift from comparison to brand perception.
You want to understand how AI views your business independently.
Try this prompt:
“Based on my website [your URL] and any available information, how would you describe my company’s reputation, credibility, and position in the market? Would you consider us a premier option? Why or why not?”
You can also ask:
- “What kind of customer would choose this company?”
- “What signals trust or credibility?”
- “What feels missing or unclear?”
What to look for:
- Does AI describe you as:
- A leader?
- A solid option?
- Or just another provider?
- Does it mention:
- Reviews
- Experience
- Differentiators
- Authority
Why this matters:
Even without competitors in the prompt, AI is forming a judgment.
And that judgment is based on signals like:
- Clear positioning
- Proof (reviews, case studies, results)
- Specificity (who you help and how)
If you’re not coming across as a “premier choice,” it’s usually a positioning issue on top of a visibility issue.
(Bonus) 4. Are You Showing Up in Category Searches?
Here’s one a lot of businesses miss.
Instead of asking about your brand, ask about the category you want to win in.
Try this prompt:
“Who are the best [your service] companies in [your location or industry]?”
Then:
- See if your company is mentioned
- If not, ask:
- “Why wasn’t [your company] included?”
Why this matters:
This is how real users interact with AI.
If you’re not showing up here, you’re invisible in AI-driven discovery.
What to Do With What You Learn
This isn’t about “beating the algorithm.”
It’s about clarity and credibility.
Across all three steps, patterns will emerge:
- Messaging gaps
- Weak positioning
- Missing proof (reviews, results, authority)
- Lack of differentiation
The goal isn’t to trick AI.
The goal is to make your business:
- Easier to understand
- Easier to trust
- Easier to recommend
Because when that happens, AI naturally starts to surface you more often.
Final Thought
AI visibility isn’t a future problem, it’s happening right now. The good news? You don’t need special tools to get started. You just need to ask better questions, and pay attention to the answers.
Still have questions about AI visibility or curious how your business is showing up in AI search results? Contact us. We’d be happy to help you understand where you stand and what steps you can take next.
ABOUT THE AUTHOR
Jordan Jensen
For the past six years, Jordan has been a driving force behind some of Magnetic North’s most impactful client work. From bringing in new partnerships to building strong relationships and crafting effective strategies, his contributions have shaped both our growth and our clients’ success. With a natural curiosity for what’s next in marketing, Jordan stays ahead of industry trends and is always looking for creative ways to apply them in meaningful, results-driven ways. He thrives on turning challenges into smart, forward-thinking opportunities, always with an upbeat attitude and a focus on what matters most to the client. Jordan brings genuine energy, care, and passion to every project. His ideas have fueled campaigns that deliver real impact, and his collaborative, can-do spirit helps keep our team and clients moving forward with confidence. Simply put: he makes the work better and a lot more fun.