Organic social media plays a critical role in helping new and growing businesses establish a recognizable and trustworthy presence online. For brands that are just getting started, organic platforms provide an accessible way to show up consistently, share your story, and connect with an audience...
Smaller businesses often feel like they’re playing catch-up with big-budget brands, but 2026 is actually leveling the playing field. The current shift in paid social favors agility and personality over deep pockets.If you're working with an agency this year, these are the seven trends you...
AI search platforms like ChatGPT, Perplexity, and Google’s AI Overviews are reshaping the way consumers find answers. Instead of scrolling through websites, users receive instant, summarized responses without ever clicking a link. This way of searching is growing fast. According to a survey conducted by Deloitte,...
Traditional SEO isn’t enough anymore. When people ask questions in tools like ChatGPT, Gemini, or Perplexity, they’re not scrolling through ten blue links, they’re reading one synthesized answer. If your brand isn’t part of that answer, you’re effectively invisible to a growing share of your...
AI Overviews are changing the way people discover content online. If you're not optimizing for ChatGPT and Google, you're already behind. Whether you're a local business in Minnesota or a national brand, understanding how to show up in AI-generated summaries is the next frontier of...
AI-driven search is here. Instead of sifting through endless Google links, people are turning to Gemini, Perplexity, and ChatGPT for quick, authoritative answers. These tools do not cite every business. They highlight only the most credible, trustworthy sources.So how do you get your Minnesota business...
Magnetic North now offers AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) services to help brands dominate visibility in AI-powered search platforms like ChatGPT, Copilot, Perplexity, and Google AI Overviews. Generative search is changing how customers discover brands. Magnetic North’s AEO/GEO services ensure your brand...
Due to the rapidly changing environment of AI related content, we are choosing to post often. This means that we are not reviewing and editing content as we usually would. We are choosing quantity because there is SO MUCH to learn, and we hope you...
Due to the rapidly changing environment of AI related content, we are choosing to post often. This means that we are not reviewing and editing content as we usually would. We are choosing quantity because there is SO MUCH to learn, and we hope you...
Due to the rapidly changing environment of AI related content, we are choosing to post often. This means that we are not reviewing and editing content as we usually would. We are choosing quantity because there is SO MUCH to learn, and we hope you...
