Social Media Marketing

Social Media Marketing That Keeps Your Brand in the Conversation

Social media is where people discover brands, research businesses, ask for recommendations, compare options, and decide who they want to work with.

Simply being there is not enough. Magnetic North provides social media marketing services built around your audience, your brand, and the business results you want to achieve. From organic content to paid social campaigns, we help you use social media with a purpose.

As a full-service digital marketing agency, we also make sure social media works alongside the rest of your marketing instead of operating in its own little corner of the internet.

Social Media Services Built Around Your Goals

There is no universal social media strategy. A B2B manufacturer trying to reach engineers on LinkedIn needs a very different approach than an ecommerce company promoting products on TikTok or a local business trying to stay top-of-mind with customers on Facebook.

Our social media services start by understanding:

Who you are trying to reach
Where those audiences spend their time
What you want them to do
What type of content will actually matter to them
How social media fits into the rest of your marketing strategy

From there, we determine the right platforms, content strategy, campaign approach, and mix of organic and paid social media.

Organic Social Media

Your social profiles are an extension of your brand. They should look active, sound like you, and give people a reason to keep paying attention.

Our organic social media services help businesses maintain a consistent, on-brand presence with content built around their audience and goals.

We can help with:

Social media strategy
Content planning
Post copywriting
Creative development
Content scheduling
Platform management
Brand voice and messaging
Performance reporting
Ongoing strategy adjustments

The goal is not to fill a content calendar for the sake of filling it. We create social content that helps people recognize your brand, understand what you do, trust your expertise, and remember you when they are ready to take the next step.

Paid Social Media

Organic content helps build your presence. Paid social gives you more control over who sees it.

Our paid social media services help businesses reach specific audiences through platforms such as Facebook, Instagram, and LinkedIn.

Depending on your goals, paid social campaigns can support:

Brand awareness
Website traffic
Lead generation
Ecommerce sales
Product or service promotion
Event promotion
Remarketing
Audience growth

Our team manages the strategy behind the campaign, including audience targeting, campaign setup, ad copy, creative, conversion tracking, testing, optimization, and reporting.

And we do not stop at clicks and impressions. We look at what happens after someone interacts with your ad so we can understand whether social media is actually contributing to your marketing goals.

Why Partner With Us?

Strategy Built Around Your Goals: Your social media strategy should have a purpose. We start with your audience and business goals, then build a plan that supports your larger marketing strategy and drives meaningful results.

Content and Campaigns That Get Attention: From organic posts to paid social ads, we create messaging and creative designed to stand out, stay on brand, and give your audience a reason to engage.

Experience Across Platforms: Different platforms require different approaches. We help determine where your brand should show up and how to use channels like Facebook, Instagram, LinkedIn, and TikTok effectively.

Transparent Reporting and Ongoing Optimization: You will always know what is working and what we are adjusting. We turn social media data into clear insights and use those insights to continuously improve content, campaigns, and overall performance.

"We have been so impressed with Mag North as our digital marketing agency. It is evident they care about the success of our company by getting to know us quickly and delivering results. We have transparency in numbers and regular meetings with recommendations for continuous improvements. We view Hunter as part of our team and have confidence in his expertise."

- Sue, Assured Security

Your KPIs Are Our KPIs

Brand Awareness

Lead Generation

E-Commerce Revenue

Brand Awareness

Lead Generation

E-Commerce Revenue

Don't Get Lost Looking For The Right Marketing Partner

We'll help you navigate MagNorth vs. the competition

Other Agencies

Our team of experts know how to leverage marketing assets across all of the social channels, ensuring that your message is effectively communicated. We provide the personalized attention your business needs. We work closely with you, keeping lines of communication open and ensuring you are involved in the decision-making process. Our commitment to transparency means you’ll always know what we’re doing, why we’re doing it, and how it benefits your brand. By combining our expertise with a personalized approach, we help your brand not only reach but also connect with your audience in a meaningful way, setting you apart from the competition.

In-House Marketers

Hiring and maintaining an in-house team can be costly, and they may lack the expertise and resources that specialized agencies provide. We value collaborating with in-house resources for capturing organic pictures and events. Our agency offers access to a diverse range of professionals allowing us to create comprehensive marketing strategies informed by the latest trends. Moreover, businesses can easily scale their marketing efforts without the long-term commitment of an in-house team, enabling more efficient resource allocation and optimizing their marketing budget while achieving high-quality results.

Freelancers

While freelancers can bring unique skills to the table, their quality and dependability can vary significantly, making it challenging to ensure consistent results. We have established teams of professionals with diverse expertise, enabling us to handle large-scale projects and provide comprehensive support tailored to your business needs. This team-based approach ensures that your marketing initiatives benefit from multiple perspectives and skill sets, leading to more innovative and effective strategies.

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Take Your Strategy Further

Social Media Marketing FAQs

What is social media marketing?

Social media marketing is the use of platforms such as Facebook, Instagram, LinkedIn, TikTok, and others to promote a business, communicate with audiences, build brand awareness, generate leads, and drive sales. It can include both organic social media content and paid social advertising.

What social media services does Magnetic North offer?

Magnetic North provides both organic and paid social media services, including strategy, content creation, social media management, paid campaign setup, audience targeting, ad creative, conversion tracking, reporting, and ongoing optimization.

What social media platforms should my business use?

The right social media platform depends on your audience and goals. LinkedIn may make sense for one B2B organization, while Facebook and Instagram may be more valuable for a consumer brand. Instead of automatically recommending every platform, we help determine which channels are worth your time and budget.

Is paid social media better than organic social media?

Paid and organic social serve different purposes. Organic social media helps build your brand's ongoing presence and relationship with its audience. Paid social media allows you to reach targeted audiences beyond the people who already follow your business. Many companies benefit from using both together.

How do you measure social media marketing success?

We measure performance based on the goals established for your campaign. That can include reach, engagement, website traffic, leads, conversions, purchases, revenue, cost per lead, return on ad spend, and other KPIs depending on your strategy.