Website Design and Development

Strategic Websites Built for Your Business

Your website should clearly communicate what your business offers, help customers take the next step, and support the marketing strategies that drive growth.

MagNorth is a website design and development agency located in Eden Prairie, Minnesota with deep expertise in:

WordPress websites for service-based, informational, and brochure-style businesses
Shopify websites for ecommerce brands and online retailers

While WordPress and Shopify are two of our primary platforms, our development experience extends to Magento, BigCommerce, WooCommerce, and other content management and ecommerce systems. We recommend technology based on your business requirements, not a predetermined platform.

Our team combines website strategy, user experience, design, development, content, SEO, AEO, analytics, and project management to create websites built around measurable business goals.

WordPress Website Design and Development

Flexible Websites Built to Establish Credibility and Generate Leads

WordPress is a strong platform for businesses that need to promote services, explain complex offerings, publish valuable content, improve search visibility, and generate qualified leads.

MagNorth designs and develops WordPress websites for manufacturers, professional service firms, healthcare organizations, technology companies, home service providers, recruiters, nonprofits, and other service-based businesses.

Our WordPress capabilities include:

Custom website design and development
Service, industry, product, and location pages
Lead-generation forms and calls to action
Blogs, case studies, and resource centers
CRM and marketing platform integrations
Website copywriting and SEO
Analytics and conversion tracking
Website training and ongoing support

We create scalable WordPress websites that are easy for prospective customers to navigate and practical for internal teams to manage.

Shopify Ecommerce Website Design and Development

Ecommerce Experiences Built to Support Growth

A Shopify website should do more than display products. It should make it easy for customers to browse, compare, and purchase while supporting the operational systems behind your store.

MagNorth designs and develops Shopify websites around the complete buying experience, from product discovery through checkout and post-purchase communication.

Our Shopify capabilities include:

Shopify website design and theme development
Product and collection organization
Navigation, filtering, and site search
Product page and checkout optimization
Subscription and recurring-purchase functionality
Email and SMS integrations
Payment, tax, and shipping configuration
Inventory, fulfillment, CRM, and ERP integrations
Product and customer data migration
Ecommerce SEO and analytics
Shopify training and ongoing optimization

Whether you are launching a new ecommerce store, redesigning an existing Shopify website, or migrating from another platform, our team can guide the project from strategy through launch.

Experience Across Ecommerce and Website Platforms

WordPress and Shopify are at the center of many of our website projects, but they are not the only platforms we understand.

Our team also has experience supporting websites and ecommerce operations built with:

Magento and Adobe Commerce
BigCommerce
WooCommerce
Custom content management systems
Other established website and ecommerce platforms

For businesses with more complex requirements, we evaluate how the website connects with inventory, fulfillment, shipping, accounting, CRM, ERP, email marketing, customer service, and other operational systems.

The right platform depends on your products, content, integrations, internal resources, growth plans, and customer experience requirements. Our role is to help you determine the right solution and build it effectively.

More Than Website Design

A successful website project does not begin with colors or page layouts. It begins with understanding your business.

Before design and development begin, we learn about your customers, competitors, services, products, sales process, technology, and marketing goals. We use that information to determine how the website should be structured and what it needs to accomplish.

Depending on the project, our strategy may include:

Audience and competitor research
Sitemap and navigation planning
Content and keyword strategy
Lead-generation and conversion planning
Ecommerce and product strategy
Integration requirements
Data and content migration
Analytics and conversion tracking
SEO redirect planning

This upfront work creates a stronger foundation and reduces the risk of missed requirements, unexpected costs, and delays during development.

Content, SEO, and Marketing Built Into the Process

Your website is not an isolated creative project. It supports search visibility, paid advertising, content marketing, lead generation, ecommerce, recruiting, analytics, and the way customers evaluate your business.

As a full-service digital marketing agency, MagNorth can help plan, write, organize, and optimize your website content. Our capabilities include:

Keyword and audience research
Website copywriting
Service, product, and landing page planning
Page titles and meta descriptions
Internal linking and content structure
Local and ecommerce SEO
Website migration planning
Analytics and conversion tracking
AI search visibility considerations

By connecting strategy, content, design, development, and marketing, we create websites prepared to support what comes next.

Our Website Development Process

For larger websites, ecommerce builds, complex integrations, and projects that require additional definition, MagNorth uses a structured three-stage process.

Discovery

We learn about your business, audience, website requirements, technology, content, and marketing goals. We then develop a high-level approach, projected scope, and budget.

Scope

We define the details needed to complete the project successfully. This may include the sitemap, wireframes, functionality, integrations, content requirements, data migration, technical specifications, timeline, and final project investment.

Design and Delivery

Our team designs, develops, tests, and prepares the website for launch. A dedicated project manager coordinates communication, feedback, approvals, and milestones throughout the project.

Before launch, we test the website across current devices and browsers, review content, verify forms and integrations, and complete quality assurance.

Why Businesses Choose MagNorth

MagNorth brings together the website and marketing capabilities businesses often need from multiple partners.

Our clients benefit from:

A dedicated project manager
Experienced designers and developers
Content, SEO, and digital marketing expertise
Experience with ecommerce systems and integrations
Detailed planning for complex projects
Website ownership and administrative access
Training and continued support after launch

After your website launches, we can continue supporting it through hosting, maintenance, security, development, content, SEO, ecommerce optimization, analytics, and digital advertising.

A Minnesota Website Design & Development Agency With a Broader Perspective

MagNorth is based in Minnesota and works with organizations throughout the Twin Cities, across the state, and around the country.

Our clients receive the accessibility and communication of a Minnesota agency backed by an experienced website development and digital marketing team.

Whether you need a WordPress website, a Shopify ecommerce store, or support for another established platform, we can help you select the right approach and build a website that supports your business.

Let’s Build the Right Website

Tell us what your website needs to accomplish. We will help you determine the right strategy, platform, and path forward.

Website Design and Development FAQs

What website platforms does MagNorth work with?

MagNorth specializes in WordPress websites and Shopify ecommerce development. Our team also has experience working with Magento, Adobe Commerce, BigCommerce, WooCommerce, custom content management systems, and other website platforms.

How do you determine which website platform to recommend?

We evaluate your content, products, functionality, integrations, internal resources, growth plans, and marketing goals before recommending a platform. We select technology based on your business requirements rather than forcing every project into the same system.

Should our business use WordPress or Shopify?

WordPress is generally a strong choice for businesses focused on services, content, lead generation, and search visibility. Shopify is typically better suited to businesses that primarily sell products online. More complex requirements may call for another platform or a customized solution.

Can MagNorth redesign or migrate an existing website?

Yes. We can redesign an existing website, migrate content and products, improve the user experience, add functionality, address SEO concerns, and move businesses between platforms when appropriate.

Can you write and optimize our website content?

Yes. Our content and SEO teams can research, plan, write, edit, and optimize website copy. We can also revise content provided by your team.

Can you integrate our website with other software?

Yes. We work with CRM, ERP, inventory, fulfillment, payment, scheduling, email marketing, analytics, and other third-party systems. Integration requirements are evaluated and scoped before development begins.

Will we be able to update the website ourselves?

Yes. Our clients are the owner of all website assets! You’ll have full control and administrative access and can train your team to manage common content, product, and website updates.

Do you provide ongoing website support?

Yes. MagNorth provides hosting, maintenance, security, technical support, content updates, development, SEO, analytics, and ongoing website improvements.