Targeting your prospects through social media can be a very cost-effective way to allocate a marketing budget and drive more interest, leads, and sales. LinkedIn ads provide a unique ability to reach people when “work” is on their mind due to its inherent nature of...
Growth comes with embracing change as it is presented and responding with flexibility. A key factor to growth with our team is mentorship and collaboration. We are continuously learning and expanding our horizons of knowledge. In fact, one of our core values is that we...
When a new user first looks in their Google Analytics account, there are three common questions: How many people are visiting my site? How are they getting to my site? How are they using my site? This blog post answers each of these questions and provide...
Search Engine Optimization (SEO) should be a key focal point for contract manufacturers seeking to grow their business. If you’re the leader of a contract manufacturer and haven’t engaged in an SEO initiative yet, you’re missing out. Do you remember those Thomas Catalogs that used to...
Buyer personas are fictional representations of your ideal customers. They’re based on real data about customer demographics and behavior, along with educated speculation about their histories, motivations, and concerns. Why are Buyer Personas important? Defining your buyer personas allows you to better segment your customers and prospects,...
What is keyword research? Keyword research is the process of discovering search terms that people are using to find something through a search engine. These terms are commonly known as keywords. The goal of keyword research is to identify the search patterns your buyer personas are...
