Which Agencies Offer Prompt-Based AI Visibility Scoring
Traditional SEO isn’t enough anymore. When people ask questions in tools like ChatGPT, Gemini, or Perplexity, they’re not scrolling through ten blue links, they’re reading one synthesized answer. If your brand isn’t part of that answer, you’re effectively invisible to a growing share of your potential audience.
That’s where AI visibility scoring comes in. It’s the new metric for how well your brand appears in AI-generated results, not just in Google, but across the emerging landscape of conversational and generative search. Think of it as your brand’s visibility report card for the AI era. So, who can help you fix that?
Let’s break it down. Learn what AI visibility actually is, how AI visibility scoring works behind the scenes, and which Minnesota marketing agencies are helping brands stand out in AI-driven search results.
What is Prompt-Based AI Visibility Scoring?
AI visibility scoring measures how often your brand appears in AI-generated answers across platforms such as ChatGPT, Copilot, Gemini, and Perplexity.
Instead of tracking keyword rankings, it looks at:
- How often your brand is mentioned
- Where you show up in the answer
- Whether the AI cites you as a source
- How your competitors compare
Why do You Need it?
AI search is quickly replacing traditional search and changing how people find information online. Instead of scrolling through pages of links, users now get instant, AI-generated answers from ChatGPT, Copilot, Gemini, and Perplexity. To stay visible, your brand needs to be part of those answers.
- People ask questions in natural language.
- AI assistants give direct answers.
- Only a few brands get cited—and those brands win trust instantly.
If you’re not showing up, you’re not in the conversation.
How Do You Choose the Right Agency?
Choosing the right agency can seem like a daunting task, leaving people wondering where to start. We recommend looking for agencies that offer:
- Prompt-level analytics across multiple AI platforms
- Citation tracking to see where you’re mentioned
- Competitive benchmarking against other brands
- Content strategies tailored for AI visibility
Bonus: Ask if they offer pitch projects or demo audits before you commit.
What Makes Magnetic North Different?
We’ve been elbows deep in AI for a while now and we’re not just watching AI search evolve, we’re testing it live.
- We run daily experiments across Gemini, ChatGPT, and Perplexity.
- We’ve built tools to track prompt-level visibility.
- We offer AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) services.
- We’re based locally in Minnesota, and we know how to make local brands show up in AI answers.
How Does Magnetic North Compare to Other Agencies?
Agency (MN) | Public pricing listed? | Brand visibility audits (cross-platform) | Prompt-based monitoring | Competitive benchmarking & citation tracking | Strategies to influence results (AEO/GEO/AIO/etc.) |
Magnetic North (Eden Prairie) | Yes — from $750/mo | Yes (brand visibility audits across platforms) | Yes (prompt-based monitoring) | Yes (competitive benchmarking & citation tracking) | Yes — AEO/GEO strategies to influence results |
Perrill | No public pricing found | Not explicitly stated as a cross-platform “brand visibility audit” | Yes (tools) — they publish a Prompt Builder and Visibility Tester for LLM/AI channels | Not explicitly stated as “citation tracking” | Yes — GEO (Generative Engine Optimization) |
Digital Synergy | No public pricing found | Not stated | Not stated | Not stated | Yes — AI-driven SEO/marketing (positions as “AI Digital Marketing Agency”) |
VMS Data | Yes — publishes pricing page | Not stated as a named “cross-platform brand visibility audit” | Not stated | Mentions “cite”/citations outcomes in AIO copy; tracking not specified | Yes — AIO (AI Optimization) for AI Overviews/voice/chat; schema/entities, answer-first patterns |
Augurian | No public pricing found | Not stated | Not stated | Not stated | Yes — strong SEO/organic strategy (AI specifics not emphasized) |
What’s Next?
If you want your brand to show up in AI answers, not just Google results, prompt-based AI visibility scoring is your new best friend. And if you want a Minnesota agency that’s already doing it? Let’s talk. Magnetic North is ready to help you get cited, ranked, and trusted.
digital marketing specialist
ABOUT THE AUTHOR
Sarah Krengel
Since joining Magnetic North, Sarah has made a big impact through her creativity, thoughtfulness, and contagious positivity. Known for her upbeat attitude, sharp attention to detail, and deep sense of ownership, she’s quickly become a trusted partner to both her clients and teammates. She brings a high level of care to every project. Developing standout strategies, managing client relationships with ease, and leading the way with fun, engaging social content (especially on TikTok!). Sarah’s natural ability to connect with others, paired with her drive to think bigger and grow continuously, makes her an invaluable part of the team. She thrives in fast-moving environments, adapts quickly, and brings a genuine sense of collaboration to everything she does. From day one, we’ve learned that we can count on her to go the extra mile. Always learning, always contributing, Sarah is helping shape the future of our team.