ai marketing Tag

The Great Decoupling: Why Generative Search Is Reshaping Digital Marketing

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AI is fundamentally changing how people search, and how businesses get found. Magnetic North has developed AEO (Answer Engine Optimization) solutions to help clients earn citations in generative search platforms like ChatGPT, Claude, Perplexity, and Google Gemini. This is a greenfield opportunity, but it’s evolving...

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How We Used AI to Untangle a Messy Invoice Dispute In Minutes

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We believe AI is a business advantage. We use it every day to work smarter, move faster, and serve our customers better. Here’s a behind-the-scenes look at how we used AI to cut through a tangled web of emails, attachments, and chat threads to resolve...

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Why Your Copilot “Special Instructions” Don’t Work in Notebooks

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Due to the rapidly changing environment of AI related content, we are choosing to post often. This means that we are not reviewing and editing content as we usually would. We are choosing quantity because there is SO MUCH to learn, and we hope you...

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