How to Know When You Need a New Website
Time for a Website Refresh? Here’s What to Look For
Your website is a critical part of your business. It’s essentially your online storefront, office, and first impression for any potential customers, and like any physical store, it needs a refresh from time to time. But when exactly should you consider a new website? Let’s explore.
1. Security Concerns
In today’s digital age, security is paramount. If your website’s security measures are outdated, it’s a clear sign you need an upgrade. A secure website not only protects your data but also builds trust with your customers.
2. Outdated Platforms
Is your website built on a platform that’s seen better days? Older platforms can restrict your site’s functionality and make it difficult to keep up with the latest trends. Upgrading to a more current platform can enhance your website’s performance and user experience.
3. Online Credibility
Your website is often the first point of contact with potential clients. An outdated or poorly functioning site can negatively impact your business’s credibility. A modern, responsive website reflects professionalism and keeps you competitive in the digital landscape.
Conclusion
If your website is lacking in security, running on an outdated platform, or failing to present a professional image, it’s time to consider a new website. Staying current with your online presence is crucial for maintaining and growing your business. Magnetic North can guide you through every step of this journey.
digital marketing specialist
ABOUT THE AUTHOR
Victoria Prasek
Victoria graduated from the University of Minnesota Duluth in 2018 with a B.B.A. in Organizational Management and a B.A. in French Studies. In 2023 she received her MBA in Organizational Management from Eastern University. She loves building and developing websites in WordPress and integrating tools such as HubSpot to maximize your marketing opportunities. Victoria also loves to create helpful and educational content for your journey to becoming a thought leader in your industry.