Content Marketing Services
Inbound Marketing is similar to SEO but with a twist. Both strategies seek to attract organic traffic. But with Inbound, we’re specifically focusing on Pipeline Development for higher value sales.
If your business sells higher value products/services and has longer sales cycles, you already know all about pipeline development. You just need more of it. Inbound helps.
It’s not rocket science. And great platforms like Hubspot have made it pretty simple. But execution can be a lot of work and intimidating. That’s where we come in.
Inbound is fundamentally about content. High-quality content that your target personas want to read. Some of that content we give away for free to draw organic traffic. But some of the content, the really good stuff, we charge for. And the currency is contact information. You give me yours, we’ll give you ours. And now, we have a contact to market to. Through the use of marketing automation, we can make it easy. Drip email campaigns, more content, landing pages, etc. All cycling names and contact information into a sales funnel. And if you don’t already have a CRM, the platforms will give you that too.
Following an initial conversation where we get to know your business better, we’ll tailor a solution for your unique situation. We’re not a one trick pony that sells the same platform to all of our clients. We act as an extension of your marketing team and provide a custom, unique plan that is based on proven and effective principals, making us a top choice of Inbound Marketing companies in the Minneapolis area.
We’re passionate about how we can contribute to maintaining our middle class by helping America’s bread and butter companies improve their pipelines. Medical device suppliers, metal fabricators, food ingredient companies, consumer goods and developers of advanced technologies are in our client list. Our clients are typically in the range of $5MM – $100MM in revenue but we’ve worked with Fortune 500 and startups too.
Call us to learn how our Inbound Marketing Services can help fill your pipeline with new, qualified leads!