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During economic uncertainty, businesses often face tough decisions about their expenses, and unfortunately, marketing is frequently among the first to experience cuts. However, delivering value during a recession can strategically position your business for long-term success. Rather than viewing a recession as a hurdle to marketing,...

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Challenging economic times can be daunting for any business, and the natural instinct is often to pull back, conserve resources, and wait for the storm to pass. This is especially true when it comes to marketing, which is frequently one of the first areas to...

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The digital landscape is constantly evolving, and as we move further into 2023, it's essential to stay ahead of the curve. Here at Magnetic North, we're always charting the next course in the digital ocean. In this comprehensive guide, we've outlined the top 12 seismic...

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In times of economic uncertainty, businesses tend to cut back on their spending, and marketing is often one of the first areas to get slashed. However, history has shown that during a recession, companies that continue to invest in marketing tend to outperform those that...

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SEO keyword research is vital to the overall visibility and experience of a website. Choosing target keywords on a page level can direct the users to the most enjoyable experience and answer any questions they have throughout the way. Understanding search intent can help you...

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On-page SEO strategies help Google understand what the purpose of the webpage is. Before writing you need to choose a topic/purpose for the page. Different keywords have different search intent around them. Knowing the intent of the users can tailor the type of traffic that...

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There can be a “host” of questions when it comes to website migration. Where are my files located? What is an A record? Why is TTL important? We’ve created a website migration checklist to help you break down your uncertainty and feel confident about your...

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In today’s ever-changing, innovative digital world there is a variety of user generated content strategy plans businesses can use to their advantage.  User generated content (UGC) is original, created by customers, and shared across digital channels. This content can take the form of any media...