AI is fundamentally changing how people search, and how businesses get found. Magnetic North has developed AEO (Answer Engine Optimization) solutions to help clients earn citations in generative search platforms like ChatGPT, Claude, Perplexity, and Google Gemini. This is a greenfield opportunity, but it’s evolving...
We believe AI is a business advantage. We use it every day to work smarter, move faster, and serve our customers better. Here’s a behind-the-scenes look at how we used AI to cut through a tangled web of emails, attachments, and chat threads to resolve...
Due to the rapidly changing environment of AI related content, we are choosing to post often. This means that we are not reviewing and editing content as we usually would. We are choosing quantity because there is SO MUCH to learn, and we hope you...
We’ve all seen the fun content gracing our social screens from our favorite brands and companies over the last year or so. The behind-the-scenes at your favorite gas station, the parody videos at car dealerships, and even the infamous end of shift call from Gail...
Redesigning your website is a big step. It’s a chance to clean up old content, refresh your brand, and finally get the site you’ve been wanting. But in the middle of all that excitement, there’s one thing that often gets missed: SEO migration. If you...
When it comes to designing graphics for your brand, think of it like casting bait—you want to attract, capture, and hook your audience’s attention. In a world flooded with visuals and endless scrolls, your creative needs to do more than just look polished. It needs...
Hiring a digital marketing agency is a big move, and it should be! The right partner can help take your business to the next level, boost your online visibility, and bring in more of the right customers. But here’s the catch: not all agencies are...
Social media is at the forefront of marketing and is proving to be one of the most powerful tools businesses can use to connect with their audience and grow their brand. Just posting to social channels isn’t going to cut it – you need the...
Search engine optimization has officially evolved into H.B.O. What is H.B.O. you may ask? It stands for “Human Being Optimization. Gone are the days of stuffing keywords and putting out requests for backlinks.Writing for search engines is out, and writing for people is in.Let’s face...
In today’s competitive market, remodeling and contracting companies must find effective ways to grow their business. Revenue, reviews, and brand awareness are the key areas where digital marketing can make a significant impact. Below are three ways a well-executed digital marketing strategy can help your...
