The rise of AI is transforming digital marketing at a pace we’ve never seen before. And we’re not just keeping up, we’re helping shape what comes next.
AI isn’t just a buzzword. It’s fundamentally changing how people search, how platforms deliver information, and how brands connect with their audiences. Traditional SEO metrics like clicks and organic traffic are being disrupted by a new phenomenon: zero-click searches. Tools like ChatGPT, Perplexity, Claude, and Gemini are answering questions directly without users ever clicking a link. As search behavior shifts to AI platforms, now the citations in AI become equal to or more important than traditional search behavior. Companies that ignore this fact will quickly fall behind. We can’t change how people search, but we can make sure you show up where they’re now looking. This shift means that being visible in AI-generated answers is the new frontier of digital visibility. And we’re already helping our clients get there.
We embraced AI from day one by experimenting, testing, and learning. But over the last few months, we’ve gone deeper:
Adopting new AI search monitoring tools to track performance across platforms like ChatGPT, CoPilot, and Perplexity.
Running live experiments to understand how to earn citations and references in AI-generated content.
Sharing insights across clients to accelerate learning and results.
Adaptability in the fast changing AI landscape. Whether it’s a new search algorithm or a breakthrough in generative content, we evolve our strategies to keep your brand visible and competitive.
Protecting your data by restructuring our systems to ensure AI tools don’t compromise your privacy or intellectual property.
Ethical Guardrails that avoid “black hat” tactics that could backfire as AI platforms evolve.
We’ve already seen wins: clients cited across AI platforms, new business generated from AI recommendations, and a clearer path forward in this rapidly evolving space.
This is a greenfield opportunity, like SEO was back in 1999! If you’re not sure what this means for your business, let’s talk. We’re here to guide you through it.