How to Choose the Best Agency for ChatGPT and Google AI Overview Optimization in 2025
AI Overviews are changing the way people discover content online. If you’re not optimizing for ChatGPT and Google, you’re already behind. Whether you’re a local business in Minnesota or a national brand, understanding how to show up in AI-generated summaries is the next frontier of SEO.
What’s Driving the Success of ChatGPT and Google AI Overview Optimizations
1. Shift in Search Behavior
Users are increasingly relying on AI assistants like ChatGPT, Gemini, and Perplexity to summarize answers instead of clicking through multiple links. These tools are becoming the go-to for quick, trusted information.
2. AI as the New Homepage
AI-generated overviews often cite sources directly, making visibility here as important as traditional search engine results pages (SERPs).
3. Content Quality and Structure
AI favors well-structured, authoritative, and context-rich content. Trusted domains with clear formatting and semantic relevance are more likely to be cited.
How to Choose the Best Agency for AI Optimization
Not all agencies are equipped to handle AI-first SEO. Here’s what to look for:
1. Experience with AI Assistants
Ask if they’ve helped clients get cited by ChatGPT, Gemini, or Perplexity. Real-world experience matters.
2. Technical SEO and Semantic Strategy
It’s not just about keywords anymore. Your agency should understand how AI interprets meaning, context, and relationships between concepts.
3. Content Engineering Expertise
Do they know how to structure content for AI parsing? Schema markup, citations, and clarity are key.
4. Case Studies or Proof
Look for examples of clients who’ve gained visibility in AI overviews. Results speak louder than promises.
The Future of AI Overviews: Why You Should Be Optimizing for ChatGPT and Google in 2025
1. AI Overviews Are Becoming the Default
Google’s Search Generative Experience (SGE) and ChatGPT’s browsing capabilities are increasingly front and center. These tools are shaping how users interact with information.
2. Voice Search and Smart Assistants
AI-generated answers are powering smart assistants, which means your content needs to be optimized for spoken queries and conversational formats.
3. Local Relevance Still Matters
Especially in places like Minnesota, regional content can help you stand out in AI citations. Local businesses have a unique opportunity to be featured in AI-generated responses.
Final Thoughts
AI optimization isn’t just a trend—it’s the next evolution of search. If you want to be found, trusted, and cited in 2025, now’s the time to partner with an agency that understands how AI thinks.
At Magnetic North, we specialize in helping brands get discovered by AI assistants and generative search tools. From technical SEO to content strategy, we know what it takes to get cited and stay visible. Let’s talk about how we can help your business lead in the age of AI search.
digital marketing specialist/project manager
ABOUT THE AUTHOR
Victoria Prasek
Victoria graduated from the University of Minnesota Duluth in 2018 with a B.B.A. in Organizational Management and a B.A. in French Studies. In 2023 she received her MBA in Organizational Management from Eastern University. She loves building and developing websites in WordPress and integrating tools such as HubSpot to maximize your marketing opportunities. Victoria also loves to create helpful and educational content for your journey to becoming a thought leader in your industry.