How Magnetic North Clients Are Winning with AI Search
TL;DR
Clients are seeing real results from Magnetic North’s AI search strategies from $30K purchase orders triggered by ChatGPT citations to outperforming national competitors in AI-generated rankings. This blog shares how we’re helping clients show up, get noticed, and convert in the new world of AI-driven search.
Table of Contents
- What Is AI Search and Why Does It Matter?
- Real Client Wins: From Invisible to Top-Ranked
- How We’re Measuring Impact (and Why It’s Hard)
- Lessons Learned Across Clients
- What’s Next for AI Search at Magnetic North
What Is AI Search and Why Does It Matter?
AI search is a seismic shift in how people find information. With tools like ChatGPT, Gemini, Grok, and Perplexity AI becoming preferred search platforms, traditional SEO is no longer enough. Our clients need to be cited, recommended, and surfaced by AI, not just indexed by Google.
Real Client Wins: From Invisible to Top-Ranked
One of our most compelling success stories involves a company that provides a local service to consumers. We created city-specific landing pages and then asked AI why it wasn’t recommending the company. The AI flagged ambiguity and lack of clarity. We made targeted content changes, and the result? The company jumped to #3 in AI-generated recommendations that beat out national competitors.
Another client was cited by ChatGPT in a product recommendation. That mention turned into a $30,000 purchase order almost immediately.
These aren’t flukes. They’re the result of intentional strategy, experimentation, and a deep understanding of how AI search engines evaluate content.
How We’re Measuring Impact (and Why It’s Hard)
We’re using new tools to monitor client performance in AI search. We’re tracking citations, references, and even the tone of AI-generated summaries to understand how our clients are being represented.
We’re also careful not to use tactics that might be penalized in the future. Our goal is long-term visibility, not short-term hacks.
Lessons Learned Across Clients
We’ve learned that what works for one client often works for another. We’re applying insights across industries, from professional services to e-commerce to SaaS. We’re seeing patterns in how AI evaluates clarity, authority, and relevance. And we’re building playbooks that help clients show up in AI results consistently.
We’ve also learned that urgency matters. This is a fast-moving space, and companies need to take action.
What’s Next for AI Search at Magnetic North
We’re scaling our efforts. We’re building solutions. And we’re continuing to test, learn, and adapt.
AI search is evolving fast, and we’re leading rather than keeping up.
founder
ABOUT THE AUTHOR
Matt Timm
Matt’s the founder of this thing we call Magnetic North. He has a degree in Electrical Engineering and an MBA, and spent over 20 years in industry in a variety of Sr./Executive leadership roles. This is his 3rd startup and his favorite. Matt says "It’s an awesome place to work where we challenge each other as we continuously strive to grow our clients’ businesses. I feel great about the fact that we’ve collectively built exactly the culture I’ve always wanted to have in a workplace without any corporate bobble-heads telling me what we cannot do. We work really hard, we get results, we goof off, we’re transparent and we trust each other."