5 Lead Generation Ideas To Increase Your Email List

Looking for more lead generation ideas for your business? We live in a world where digital marketing has become more important than ever before. Most people we come across think digital marketing is strictly just advertising to purchase, which is the case most of the time. However, a big opportunity that a lot of businesses look right past is capturing people interested in their product, but not quite ready to purchase.  

So, what does this mean? 

Lead generation. Email marketing has become one of the biggest, most successful ways to convert leads into customers. In order to continually run successful email campaigns, you need to make sure you are consistently growing your email list.  

How do I grow my email list?  

There are many unique ways that you can capture a user’s email address, along with other information on your website. Below are the top 5 lead generation ideas that we have been able use for our clients in order to increase their email marketing lists. 

Downloadable eBook or Guide 

eBooks are a great way to educate your target audience on a topic related to your product or services that people have interest in learning more about. For example, if you are a recruiting company, they might find interest in learning about the Great Resignation or 10 Tips to Help Find your Perfect Candidate. Educational content is becoming more valuable and many users are more than willing to exchange their contact information for a piece of content that is of value to them.   

Discount off First Purchase 

For eCommerce or retail companies, this is a tremendous way to gather email addresses. This can look like a pop up on your website, or an embedded form in the footer of your website.  

Request a Quote 

If you provide a product or service that requires a quote before purchase, chances are that a big percentage of your audience would rather fill out a form online than pick up the phone and call you. This provides ease for your users, and even better, if you are able to provide an instant or automated quote – the quicker they can receive that information, the better user experience!   

Subscribe to Newsletter or Blogs 

This can also look like a pop up on your site or a form in your footer. If you have a team that consistently writes valuable content in that industry, push it out via email! Many users are looking for news or industry updates to appear in their inbox rather than going out of their way to find this information.  

Facebook or LinkedIn Lead Ads 

This is a hidden gem that can generate many leads in a short period of time. Both Facebook and LinkedIn have a type of Lead Gen ad that allows users to exchange their email and any other info for exchange for a coupon, downloadable guide, or any other exclusive information, right in their feed without having to leave the platform. Not only does this make for a great user experience, it allows you to get in front of hundreds to thousands of potential leads.  

In order for successful lead generation, it’s important for you to put yourself in your customer’s shoes. What information are they looking for? What incentives motivate them to buy? These types of questions will help you generate the right lead generation ideas to continue to grow your email list.