As Director of Operations, Laura leads with a calm confidence, a sharp strategic mind, and a deep commitment to both people and progress. Over her 8 years at Magnetic North, she has played a pivotal role in shaping our team, our culture, and the results we deliver.

Laura is a natural problem-solver who thrives on understanding the “why” behind every challenge. She’s known for guiding her team through complex decisions, encouraging thoughtful discussion, and ensuring we’re always moving with intention. Her influence can be felt across every part of the business, from campaign strategy and team development to the high standards she upholds in day-to-day execution.