Video Marketing
Reach, Engage, and Convert With Video Marketing
We help clients develop a strategy to grow their brand reputation and recognition through video. Whether it’s consistently posted short-form social videos or long-form cinematic storytelling videos, we work with your goals to create the most effective marketing assets. Together, we understand your goals and discuss our recommendations for how to reach success. Then, we film and coach you on how to best convey your message to your target audience. We edit and distribute your video content, whether it’s on social media or your website. We will also recommend ways to maximize the output of your content through the use of your videos in marketing emails, blog posts, and advertisements.
Videos
Interview Videos
Why Partner With Us
Strategic Video With ROI in Mind:
We don’t just create beautiful videos, we create videos that align with your business goals. Every project is built to support lead generation, revenue growth, and long-term brand success.
Full-Service Video Production:
From scriptwriting and filming to editing, publishing, and strategy, we handle the entire process. We create everything from on-trend social clips to polished testimonials and story-driven brand videos.
Agile and Ready When You Need Us:
We move fast and adapt to your schedule, even capturing same-day content when needed. Our flexible approach ensures we never miss a key moment that can move your business forward.
- Brian E, Point North Networks
- Brian E, Point North Networks
Your KPIs are Our KPIs
By producing compelling video content, from short-form social media clips to in-depth cinematic stories, we amplify your brand’s voice and presence. Our strategy centers around understanding your brand’s unique story and editing it in a way that not only captures attention but also retains it. By publishing these videos across various platforms, from social media to digital ads, we enhance your visibility among your ideal customers.
We focus on creating targeted video content that speaks directly to your potential customers, addressing their needs and catching their interest. Our approach includes writing clear, compelling calls-to-action within videos that guide viewers to the next steps, whether it’s visiting your website, signing up for a newsletter, or contacting your sales team. By strategically publishing these videos across platforms that your target audience frequents, we maximize reach and engagement.
We create engaging product demos, eye-catching promotional videos, and customer testimonials that build trust and excitement around your offerings. These videos are optimized for conversion, featuring persuasive visuals and narratives that encourage viewers to make a purchase. By integrating these videos into your ecommerce platforms, social media channels, and email marketing campaigns, we create a cohesive and compelling shopping experience for your buyer.
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FAQs
Are videos done on a project basis or in a retainer?
Videos at Magnetic North can be done on either a project basis or on a retainer. For a large, one-time video, a project-based approach is ideal. However, if you require regular video content, such as recurring posts for a series or social media, a retainer might better suit your needs.
Are videos good for SEO?
Yes, videos can significantly enhance your SEO efforts. We recommend incorporating videos into your website, paired with SEO-optimized text that describes the video. This not only helps improve your site's visibility but also engages your audience more effectively.
How long does a video project take?
The timeline for a video project at Magnetic North is flexible and can often be adjusted to meet your specific needs. Generally, a larger video project might take about a month to plan, shoot, edit, and deliver. For a series of shorter videos, we use a pipeline production process that allows us to release new videos as frequently as daily.
Is social media video worth it?
Social media video is valuable, but it requires a long-term commitment. For optimal impact, we recommend that you and your team dedicate yourselves to posting new videos 2-5 times per week for at least six months. This consistent engagement helps build a strong online presence and can drive significant results.
How much does video work cost?
The cost of video work varies depending on the scope and nature of your project. At Magnetic North, we strive to accommodate your budget. Typically, a series of several videos proves more cost-effective on a per-video basis compared to producing a single video.
