Tips for Lead Generation Through Digital Marketing
Generating new business can be difficult, but it doesn’t need to be. Learning to be flexible and creating insight on new trends and fads can be effective for digital marketers, however, ambiguity in details sometimes makes it difficult to understand what marketers are saying. This article is designed to highlight the tools necessary for lead generation for both B2B and B2C companies. Lead generation aims to bring the most likely buyers through the door. These key components are easy practices that can be installed immediately to help generate more business and drive more brand awareness.
How Technology Affects B2B Lead Generation
1. Adapting to new technology, such as AI, like ChatGPT: Technology has been rapidly growing for the past 100 years, forcing us to adapt quickly to change. one of the most rapid changes is that, in the past 24 months, AI technology has integrated itself into our world. Marketers need to understand how this technology can impact their work and their clients’ work. It’s important to understand how to leverage it usefully and ethically. ChatGPT can help to drive new ideas and innovation to unique marketing strategies such as campaign ideas, social media captions, understanding a target market, and so much more.
2. Forming strong visual content: Infographics to short-term videos can help get a message across in a brand new and fun way. Keeping the audience engaged and more inclined to follow the CTA. Repurposing content can help reach a wider audience. For example, blog posts can be changed into social posts, video content, and an email campaign. One piece of stellar content can go a long way. When changing the content to a different platform, ensure it matches the formatting of the desired media. These small changes can help build the authenticity of the posts, allowing your brand to appear professional.
3. Improving User Experience (UX): Optimizing for specific devices to provide a great digital experience for the consumer. Like the example above, creating a great user interface on all platforms ensures the user that they are on a trustworthy and legitimate site. Improving both your brand image and improving the click-through rate. Checking emails, websites, and blogs on different platforms, such as mobile and desktop, can be a helpful exercise to ensure that the layout is easy to use and visually pleasing. If you do not like the way the site feels, neither will your customer.
4. Conversational Marketing: Talking about what you’re looking for can sometimes be easier than searching for it. Conversational marketing helps create targeted messages using AI automation to engage with potential customers as they are actively using your site. Allowing marketers to connect with potential leads more easily while also making the buyers’ journey effortless and efficient.
5. Interactive Marketing: Interactions drive humanity, and interactive content such as quizzes, games, contests, and interactive videos are what drive business. Forms like these can help better understand your consumer’s behavior and drive more business through the door. Engaging and creating conversations with consumers on social media is a great way to build trust and gain insight into your customers. Providing a more unique and personalized approach to your business can lead to better brand loyalty.
Embrace Social Commerce and online Social Channels
6. Bring Attention to your company’s Social Responsibility: Helping build the success of the community around you and practicing ethical forms of business development has also been shown to yield positive results regarding buyer behavior. Some forms of social responsibility include reducing carbon footprints, charitable giving, and volunteering. These practices are important for the community’s betterment and should be the main motive of any business regardless of marketing impact; however, building an emphasis on social responsibility is vital to brand success. 66% of consumers are even willing to pay more for brands that demonstrate a social commitment.
7. Embrace Paid Social: Embracing paid social on platforms such as Instagram, Pinterest, and X will help elevate your business by driving more traffic. While 86% of businesses are currently using Facebook Ads, these other platforms have been very underutilized and can create a competitive advantage for groups whose markets are frequent users of those platforms. Facebook still holds a strong grip on the market share of social media visits on a website at nearly 50%, so if your product is more likely to be seen by users on a desktop, Facebook ads are a great use of paid media.
8. Social Commerce: Both TikTok and Instagram have recently pursued an interest in e-commerce creating shopping platforms for users. Buying on social media has never been so easy with TikTok Shop and Instagram Checkout these new forms of buying have accelerated social commerce and pulled many to purchase straight through these apps. If a desired target market is on these media, then using this new social media commerce can elevate any business.
9. Scheduling Posts & Emails: Post scheduling is important for user engagement and can be a great efficient way to find the time that works best for your target market. When it comes to social media and email marketing, scheduling posts based on date and time can yield up to a 20% increase in open rates. Common post times include weekdays during peak hours such as 7 a.m., noon, and 5 pm can help your chances of being seen.
Conclusion
The nine points above are useless without knowing this one. Understanding your audience can help communicate the values that a business can offer the consumer. It is especially important to research and learn about your target audience. Pinpoint consumer needs, wants, and desires to better communicate how your business can bring value to the buyer.
These easy-to-install tips can help generate brand awareness and increase CTR, open rates, web traffic, and more. If your business needs help in any of these categories or more, reach out to the Magnetic North team and elevate your business’s online presence.
digital marketing associate
ABOUT THE AUTHOR
Winston Law
Winston graduated from Grand Canyon University with a degree in Marketing and Advertising. While in school Winston enjoyed working with small businesses and start-ups to help them improve their brand identity online. It was through these projects that he found his passion for digital marketing. Outside of work, Winston enjoys spending time with family and friends, playing board games, watching sports, and going camping.