PPC
Maximize Your ROI: Turn Clicks into Customers with Our PPC Ads Expertise
We specialize in managing pay-per-click (PPC) advertising campaigns that help businesses drive qualified traffic, generate leads, and maximize return on ad spend. From search to display to video ads, we work closely with you to understand your goals and craft a strategy that reaches the right people at the right time. Our team handles every detail, from keyword research and ad creation to landing page strategy and conversion tracking, so you can focus on growing your business. With regular performance reviews and a commitment to transparency, we ensure every dollar spent is working hard for you.
Report
Why Partner With Us
KPI-Driven: We align every campaign with your actual business goals, not just vanity metrics. In every meeting, we show how your ads impact leads, sales, and ROI so you can make confident, informed decisions.
No Fixed Fees, No Hidden Incentives: We don’t charge a percentage of ad spend or a flat percentage that discourages scaling. Our recommendations are always in your best interest, not driven by how much you spend.
Clear Reporting and Proactive Strategy: You’ll never be left guessing if your ads are working. With consistent conversion tracking, monthly check-ins, and evergreen strategy updates, we keep your campaigns optimized and ahead of the curve.
- Sabrina, Class A Leasing
- Sabrina, Class A Leasing
Your KPIs are Our KPIs
PPC ads can increase brand awareness for your business by placing your brand directly in front of a highly targeted audience. Even if users don’t immediately click on the ad, repeated exposure to the brand name, logo, and messaging across various platforms reinforces brand recognition. PPC ads can also be tailored to appear during key moments, such as when potential customers are actively searching for products or services related to what the business offers, ensuring that the brand is top-of-mind during crucial decision-making processes. Additionally, with options like display ads, businesses can reach a broader audience through visual appeal, increasing brand visibility and establishing a strong market presence.
PPC can be a game-changer for lead generation in your business by providing a direct and measurable way to reach potential customers who are actively searching for products or services. The immediacy of PPC allows a business to quickly test and refine their campaigns, optimizing for the best-performing keywords and ad copy to attract high-quality leads. Additionally, we track and analyze the performance of each ad, allowing us to fine-tune the strategies, maximize your ad spend, and generate a consistent stream of qualified leads.
PPC can significantly benefit eCommerce businesses by instantly placing your product at the top of Google with Shopping Ads. This allows your product, price, and reviews to all be displayed at the top of the Google Results Page before they see any website results. As with brand awareness and lead gen, you can target specific searches, demographics, interests, or locations. Additionally, you can track revenue from ads and maximize your ad spend based on real time ROI.
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FAQs
How long does it take to start seeing leads?
PPC marketing is likely the fastest path to lead generation, but does not start generating leads the second you turn it on. Google is a platform that learns your audience based on data. Based on your budget, it can take as long as 4 weeks of collecting data after initial campaign launch to start making informed decisions on improving the campaign
How do I know if the ads are working?
We build conversion tracking systems that provide insight on specific actions taken by a user on your website. An example is form submission to request a free quote, or a purchase of a product. We can associate these “conversions” to attribute a return on ad spend.
What makes your service different from other agencies?
a. Your KPIs are our KPIs. We don’t fluff our reports with page views as conversions to make cost per conversion low, or show you how many clicks you got to brag about traffic. If you want a purchase or form submission as your result, that is what we will focus on. No BS.
b. We do not charge a % based management fee. This practice allows our team to make recommendations to spend on campaigns with the right intention. There is no incentive on our end for you to spend more with Google. In other words, if the campaigns are not performing, we will let you know.
c. We go beyond the surface. Our team is investigating everything within a campaign to drive results. Time of day, Day of week, Keywords, Demographics, Time on Page, and more. It is our job to understand how people are engaging.
d. No canned reports. Our account managers do not have canned reports. There is no pre-built report where all we do is change the dates. Our team investigates the data each week to understand trends and bring new ideas . We do not have time-based obligations in our agreement, it is our job to win your business every month.
How will you keep us informed about progress and results?
Communication is a core value for our team. At a minimum, you can expect campaign progress updates, insights, and next steps on weekly basis.
What is the minimum retainer spend to work with Magnetic North?
Our retainers start at $2,500 and vary based on your channels and paid media budget
How do you handle changes or adjustments to the strategy?
We call ourselves “Magnetic North” for a reason! We constantly adapt our strategy based on the data, your feedback, and marketing industry changes. When it is time for an adjustment, we will be the first ones to highlight that and come with a recommended plan.
