Paid Media Case Study: Home Exterior Remodeling Company
Case Study
Paid Media Services
Our client is a Twin Cities remodeling company that specializes in windows, siding, doors, and roofing. They were in need of more lead generation from their current contact list and website.
The Challenge
In efforts to build a very strong brand presence in the Twin Cities metro area, this business approached us with a need to “level up” their digital marketing efforts. They had been running paid media and promotional emails with another digital marketing agency historically but did not see the results they had hoped for.
Frustrated with the lack of lead attribution along with a high cost per lead, we were given the opportunity to work alongside them to develop a strong paid media strategy that would then lead to their lowest cost per acquisition ever.
The remodeling company had two goals in mind at the beginning of our partnership: brand awareness and lead generation.
The Strategy
Although their previous agency had been running Google PPC, they were not generating the results that were expected. We knew Google Ads was the right platform, but that there was opportunity to optimize these campaigns to their upmost potential. Between our expertise in Google Ads along with using Google Analytics for lead attribution, we were able to increase not only lead gen, but lead quality.
As an agency, it is our responsibility to do the due diligence of researching market trends, competitors, etc. for each of our clients as digital marketing isn’t one size fits all. With taking the necessary time to talk to our client about business strategy, industry trends, popular products, questions their customers have, alongside doing our own research, we were able to produce a Google Ads Search campaign that resulted in over 50% increase in annual website lead generation – inclusive of both form fills and phone calls.
Over the past year and a half of working together, we have continued to tweak the campaigns based off supply & demand and continue to increase not only lead generation, but overall brand awareness in the Twin Cities metro.
Our monthly efforts based on strategy and data review include:
- Landing Page Creation & A/B Testing
- Conversion Optimization
- Adding Negative Keywords
- Eliminating Low-Performing Keywords
- Competitor Audit
- Location Optimization
- Time of Day/Day of Week Optimization
- Bid Strategy Adjustments
- Identifying Market Trends
Results We've Seen
% Increase in Company Revenue
% Increase in Annual Website Lead Gen
X Return on Investment
% Increase in branded search volume
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