Optimize Your Website for Conversions
Is your website contributing to your growth as a business or are your marketing efforts falling flat once visitors hit your page? You’re spending money to sell and ship your products, send paid traffic to your website, post on social media, and more only to receive a lackluster conversion rate.
Whether you have an existing website or are planning to build a new one, finding ways to increase your conversion rate is critical for growing your business. In an increasingly digital world, customers know what they want and will do the research to find it. If you’re getting traffic to your website, make sure you have a fighting chance for a conversion.
Our experts have trimmed down the list of opportunities to increase conversion rates for both B2B and B2C business that won’t break the bank, aka build an entirely new website.
B2B
• Embed Forms – Give visitors the opportunity to convert on the page vs. sending them to a generic contact us page requiring another click.
• Display Your Value Proposition – B2B website visitors typically need to read your content to understand how your business can help solve their problem. Make it clear who you are and what you do right away.
• Add CTAs above the fold – What do you want users to do on your website page? Make that crystal clear and place the call-to-action above the fold. Above the fold means before a user has to scroll on a desktop.
• Add Live Chat – B2B websites often have a lot of information that can be overwhelming or too time consuming to read. Give website visitors the option to quickly chat with a live agent or with an automated bot to get their questions answers quickly.
• Simplify Your Sitemap – Simplify your sitemap to get customers where they can purchase your products more efficiently. The main purpose of your navigation is to drive potential customers to viewing and shopping your products, make sure it’s easy to do so!
• Nurture leads through marketing automation – The B2B buyers journey is typically anything but short. Leads need to be nurtured once providing their contact information to you before they will purchase your products or services. It is crucial to put effort into the long game.
B2C
• Add Live Chat – Your products might not be conveying the right message. Give visitors the opportunity to ask a quick question that you can help answer via live chat. You might save a purchase and prevent someone from jumping to a competitor site.
• Upsell, cross-sell products – Although adding cross-sell, upsell, and related products does not impact conversion rate, it does increase your revenue per purchase. Offer relevant products on product detail pages or add upsell and cross-sell items in the cart page view for a quick conversion. The hard part is setting up the data in your ecommerce platform. Experiment with different combinations of products, you might be surprised what products customers are willing to add on to their order. Once the data work is complete, your website will do the rest of the work for you. Sit back and watch your average order value increase by up to 20%!
• One-step checkout – Visitors are ready to spend their money at this point, don’t make it complicated for them to complete their purchase. On desktop and mobile, keeping all checkout fields on one page makes for a quicker conversion.
• Advanced search – Visitors usually know what they want, so why not show them what you have to offer? Allow visitors to search for products using common keywords and provide highly-relevant results.
• Product Filters – Get website visitors where they want to go. On product category pages, provide sub-categories and multiple filters that can be applied to narrow down a visitor’s results. Provide users with helpful suggestions such as “Shop by Theme”, “Shop by Brand” and more to encourage the purchase of particular items on your site.
• Website speed – users expect your website to load quickly. Most shoppers don’t have patience and will jump ship to a competitor site if yours is not loading.
Conclusion
Sound like something your team can accomplish? If it’s too overwhelming, let us take the burden. Our ecommerce experts are ready to help you reach your conversion goals! Contact us to start discussing the best strategies for your business.
project manager
ABOUT THE AUTHOR
Faith Hagen
Faith graduated from the University of Sioux Falls in 2018 with a Business Administration and Marketing degree. Her passion for creativity has driven her to explore interior design and teaching before finding her niche in digital marketing. She is passionate about meshing creativity and technology to develop campaign strategies and building websites. Faith has experience delivering WordPress and Magento website projects and is considered the expert on the team in content creation/writing. In her free time, Faith enjoys watching sports, spending time outdoors, and playing with her dog, Thor.