How Digital Marketing Can Transform Your Remodeling or Contracting Business
In today’s competitive market, remodeling and contracting companies must find effective ways to grow their business. Revenue, reviews, and brand awareness are the key areas where digital marketing can make a significant impact. Below are three ways a well-executed digital marketing strategy can help your company grow.
1. Driving Revenue Growth Through Multi-Channel Marketing
Finding customers online can be daunting in a competitive market. Implementing a multi-channel marketing strategy will help you stand out from the competition. But where do you focus your resources? Consider focusing on at least the following channels:
• Search Engine Optimization (SEO): Ensure your website ranks highly for keywords that potential clients are searching for. Appearing on the first page of search results or in the map pack will bring more traffic to your site, and improve lead generation. We like to call this “The Long Game”, but when it comes together, it has a major impact on the business.
• Pay-Per-Click Advertising (PPC): Strategically target the keywords your customers are using online and jump to the top of Google. You pay when people click, but your website becomes much more visible. You will drive significantly more leads through your website, faster.
• Email Marketing: Keep your past and potential clients engaged with regular updates, offers, and tips. Email marketing allows you to nurture leads over time, turning them into loyal customers. Be a resource until they are ready to buy. Keep in touch and stay top of mind! (Just don’t be spammy)
2. Boosting Visibility with More 5-Star Reviews
Positive reviews are critical for building trust and improving your visibility in Google. Potential customers often rely on reviews to make decisions, so make sure you are collecting these as often as possible!
• Encourage Satisfied Customers to Leave Reviews: After completing a project, make it a habit to ask your clients to leave a review. A simple follow-up email or QR code with a direct link to your Google My Business page can make this process simple.
• Respond to All Reviews: Whether positive or negative, responding to reviews shows that you value feedback and are committed to customer satisfaction. This not only builds trust with potential clients but also improves your standing with Google. And sometimes people will take down their bad reviews if you respond kindly.
• Leverage Reviews in Your Marketing: Highlight positive reviews on your website, social media, and other marketing materials. This not only showcases your expertise but also reinforces your reputation as a reliable service provider.
3. Growing Brand Awareness in Local Markets
For remodeling and contracting businesses, building a strong local brand is essential. Your potential clients are within specific geographic areas, and digital marketing allows you to target these regions directly.
• Local SEO: Optimize your online presence for local search terms. Ensure your business appears in local search results by claiming and updating your Google My Business listing, using location-specific keywords, and getting listed in local directories.
• Social Media Marketing: Use platforms like Facebook, Instagram, and LinkedIn to connect with your local community. Share before-and-after photos of your projects, client testimonials, and updates about your business to keep your brand top of mind.
• Content Marketing: Create content that resonates with your local audience. Blog posts, videos, and case studies that highlight local projects or address common challenges in your area can position your business as a go-to resource in your community.
Conclusion
Digital marketing is a powerful tool for any remodeling or contracting company. By focusing on strategies that increase revenue, generate more 5-star reviews, and grow brand awareness in your local market, you can position your business for long-term success. Interested in a free digital marketing assessment? Contact us today!
digital marketing strategist
ABOUT THE AUTHOR
Jordan Jensen
Jordan graduated from University of Nebraska Lincoln in Spring of 2019 with a degree in Marketing. His interest in marketing stemmed in high school while taking a college level marketing course. Since that time he has had internship opportunities that have improved his knowledge and experience in the professional world. In his free time he enjoys playing and coaching basketball, traveling, and being outdoors.