Website Development Case Study: Konik
Case Study
Konik Website Project
Konik is a leading technical recruiter in the Twin Cities area, and a long-standing client of Magnetic North. As a business that works to build relationships and make personal connections, it was important to have a website that thoughtfully displays what you can expect in working with Konik as a recruiter. It needed to also provide easy navigation for both Candidates and Clients to access the right information about Konik’s services.
The Challenge
Magnetic North has been building a trusting relationship with Konik since 2018 through our effective monthly marketing efforts. This website redesign project was a collaborative process with Konik providing open and honest feedback to ensure we were meeting our client’s needs. Before Konik’s website redesign project plan was created, Magnetic North reviewed the existing website and determined the site was outdated visually, did not provide an effective user experience, and had limited conversion opportunities. The old website additionally did not have Konik’s value proposition displayed nor did it accurately tell the brand story.
Konik also elected to update their brand with Lee Branding before the website project began. Lee Branding worked with Konik to transition the brand name from Konik PrimeStaff to Konik, update the brand logo and marks, and create revamped brand messaging such as taglines and value propositions. Assets such as iconography, photography, and general messaging were also developed to be used throughout the website.
The Results
Once the rebrand was complete, Magnetic North took three months to complete the website redesign project. We worked closely with Konik to implement a new and improved WordPress website that incorporated the new brand with consistent messaging, as well as designing a better user experience and website journey. Not only does the new website elevate the Konik brand, but it also expresses who Konik is and what they do. Another goal in the website redesign project plan was to create more conversion opportunities for Candidates and Partners.
In addition to a beautifully designed website, we added more conversion opportunities and created a better user experience journey for Candidates and Clients to find information most relevant to them.
Design & Branding Boost
Our deliverable to Konik was a bold website with dramatically improved messaging and branding elements. Icons, imagery, and color blocks were used to create sections of content throughout the website that displayed who Konik is, who they work with, and what they do. We also highlighted more of their “giving back” campaigns that have made a powerful impact in the local community for many years.
Improved Rankings
From a technical perspective, it was crucial to maintain the SEO work that had already been completed on the existing website.
After the website launched, we saw a dramatic increase in keyword rankings. Konik is now visible on Page 1 of Google for several crucial keyword phrases for the business.
Performance Boost
Our desired platform for the project, WordPress, allowed us to improve the website speed – also a contributing factor to keyword ranking performance.
- Mobile: 10 to 50
- Desktop: 42 to 87
We are devoted to exceeding our client’s expectations and enjoyed navigating Konik through the website redesign project process to deliver an iconic website that matches their iconic legacy as a business.
Client Testimonial
“The team at MagNorth is extremely easy to work with, very responsive and efficient! They listen carefully to our digital marketing needs and work hard to put our concepts into a finished product. I highly recommend MagNorth to any company needing digital marketing expertise!” – Tom Goettl
Let's Connect
Let us help you attract talent utilizing your website. If you’re seeking a website that tells the story of your brand, is updated visually to stand out against competitors, and is easy to navigation, let’s connect over coffee or cocktails!