Benefits of a CRM and Why it’s Essential for Your Business to Scale
The cross-team benefits of a CRM (customer relationship management) make it one of the most powerful tools in helping you scale your business. While implementing a CRM may feel like a daunting endeavor, it will make the rest of your business processes be able to keep up with your expected growth. A CRM is a tool or platform that collects, stores, and organizes customer-related information (with consent) so you can track their buyer’s journey from the beginning. So, why should you invest time, energy, and cost into a CRM? We break down the basic benefits of a CRM.
Importance of a CRM
- Align your teams – There is nothing more stressful than teams within an organization all working on their own islands, resulting in chaos that ultimately impacts the customer’s experience. Streamline your sales, marketing and service teams so critical customer data is shared seamlessly and keeps your teams in alignment.
- Share Data Securely – Passing customer information along via email string and Excel files is of the past. It is important to keep all customer information in a secure environment, going access to necessary teams throughout the buyer’s journey.
- Reporting – Build custom dashboards that align with your KPIs. Don’t track the fluff, get down to the nitty gritty of your business performance and keep charts updated in real-time. Generate sales reports in minutes.
- Segmentation – Struggling with the never-ending master list of customer contacts? It’s time to get organized. Customers don’t want to feel like they are just one of the masses, they want to feel a personal connection to your brand. Organize and segment customer data to tailor marketing efforts that meet their needs.
- Automation – A CRM can also be your task management system. The sales team can keep track of leads and the purchase process with automated tasks for follow up and execution. The marketing team can create email workflows and add a chatbot to the website to improved customer communication. Service teams can open a singular system to fnd information on a customer’s purchase history, brand engagement, and more to keep personalization at the forefront of customer service.
CRMs on the Market
There are many popular CRM’s on the market, each specializing in their own features. Whether you are a startup or a Fortune500 company you need a CRM. Check out some of the leading options on the market. At Magnetic North, we a HubSpot Partner – giving you access to our team of experts and knowledge on the ins and outs of all things HubSpot.
- Salesforce
- Oracle/NetSuite
- Monday.com
- HubSpot
- Zoho
- Zendesk
- Marketsharp
- Sharpspring
Create the Ultimate Customer Experience
While a CRM helps manage customer data to increase efficiencies in your business, the ultimate goal is to create brand loyalty. Receiviing marketing emails that don’t realte to their journey, needing to follow up on the status of an order multiple times, and more are some pain points you can minimize with a CRM. As you scale your business don’t forget to nurture your existing customers – brand loyalty is the number one indicator of health of a business!
Ready to ignite a spark and scale your business? Don’t forget to give time and effort to scaling your internal processes as well. Our navigators are a team of experts with shared knowledge of CRM strategies to help your business grow. We’d love to connect over a cup of coffee or glass of beer to talk business with you! Connect with our Team.
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ABOUT THE AUTHOR
Faith Hagen
Faith graduated from the University of Sioux Falls in 2018 with a Business Administration and Marketing degree. Her passion for creativity has driven her to explore interior design and teaching before finding her niche in digital marketing. She is passionate about meshing creativity and technology to develop campaign strategies and building websites. Faith has experience delivering WordPress and Magento website projects and is considered the expert on the team in content creation/writing. In her free time, Faith enjoys watching sports, spending time outdoors, and playing with her dog, Thor.