Paid Social Media
Put Your Business Front and Center With Paid Social Ads
Leverage the power of paid social media across platforms such as Facebook, Instagram, TikTok and LinkedIn to propel your business into the spotlight. By expertly navigating these digital landscapes, we aim to fulfill the purpose of paid social: to significantly enhance brand visibility, engage target audiences, and drive meaningful actions that result in website visits and sales conversions. The impact of our work has been clear with proven ROI on our clients’ ad spend. Partnering with us means gaining access to a team of skilled strategists who not only understand the nuances of each platform but also prioritize your unique business goals, ensuring every campaign is meticulously crafted for success. Let us help you transform your digital presence and achieve the results you’ve been reaching for.
Strategy
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Set-Up
Tracking
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Why Partner With Us
Platform Expertise: With social platforms constantly evolving their algorithms, instituting new policy changes, and user behavior changing – it can be difficult to keep up with best practices. Our team stays on top of it so you don’t have to. We keep tabs on the updates and evolve our client roadmaps based off the new best practices.
Full-Service Execution: The complexities of setting up a social campaign can be daunting when you’re unfamiliar with the platforms. Anything from access issues, ad tracking, and creative best practices – it’s a lot to balance as a business owner. We take on the heavy–lifting to seamlessly increase your business’ digital visibility to reach your goals.
Proven Results Across Industries: From niche B2B campaigns to broad B2C audiences, we’ve delivered measurable results across a wide range of industries. Our paid social strategies are tailored to your goals and built to convert.
Your KPIs are Our KPIs
Paid social media marketing is a powerful tool to boost brand awareness by reaching a broader and targeted audience. By leveraging platforms like Facebook, Instagram, and LinkedIn, businesses can create tailored ads that engage specific demographics, interests, and behaviors. This targeted approach ensures that the brand message reaches potential customers who are more likely to be interested and may not have been aware of your brand organically. Consistent visibility through ads increases brand recognition, making the brand more familiar and top-of-mind for consumers.
Paid social media marketing is an effective way to increase lead generation by targeting specific audiences with tailored ads. Platforms like Facebook, LinkedIn, and Instagram allow businesses to reach potential customers based on demographics, interests, and behaviors. These targeted ads can drive users to landing pages or lead capture forms, making it easier to collect valuable information no matter their place in the buyer’s journey. Additionally, features like lead generation forms within the ads simplify the process for users, boosting conversion rates.
Paid social media marketing boosts e-commerce sales by using a full-funnel approach with both prospecting and retargeting campaigns. Platforms like Facebook, Instagram, and Pinterest help businesses target specific audiences based on demographics, interests, and shopping behaviors. Prospecting campaigns attract new potential customers and drive traffic to product pages, introducing your products to new audiences. Retargeting campaigns re-engage visitors who have shown interest, keeping products top-of-mind and encouraging repeat visits and purchases. Features like shoppable posts and in-app checkout streamline the buying process, reducing friction and boosting conversion rates. This combined strategy effectively moves consumers through the buyer’s journey, increasing e-commerce sales and driving business growth.
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FAQs
What social platforms should my business advertise on?
The social platforms you run ads on depends on your target audience, your business’ industry, and your marketing goals. We create a custom strategy based on this information along with your budget. For example, if your goal is e-comm sales among millennials, we would recommend Meta advertising.
What platforms do you work in?
We have experience with Meta Ads (Facebook and Instagram), TikTok , LinkedIn, and Pinterest.
What should my paid social budget be?
This varies widely based on your performance goals and product/service. At a minimum, we suggest $1000/month. However, the higher the budget the quicker we can see results and make campaign adjustments.
What are the benefits of paid social media over posting organically?
Paid social advertising offers faster results, precise audience targeting, increased visibility, and introduces your brand to new consumers with a measurable ROI. It enables businesses to reach a larger and more specific audience quickly, driving immediate traffic and conversions, unlike organic posts which require time to build reach and engagement.
How often to you report on progress?
You will hear from your account manager at least once a week to share progress, insights, and next steps. If you reach out, you can expect a response within 24 hours.
How do you measure paid campaign success?
We measure success based on your KPIs, of course! For example, if your goal is e-comm sales, then number of purchases, revenue, and ROI will be primary metrics of success. As ad managers, we monitor all ad metrics to optimize performance at every stage of the marketing funnel.
Do you run ads within your business’s ad account?
No, we always run ads within your company’s ads manager. This give you full transparency and ownership of your assets.
If we partner with you, what are the next steps?
First, we cheers! Then we schedule a kickoff meeting to dive deeper into your target market, your marketing goals, and discuss our recommended strategy. Once we agree on our path moving forward, we get access to all your assets, build campaign copy and creative, and launch.
