5 Actionable Ways to Increase Ecommerce Conversion Rates
Is your website contributing to your growth as a business or are your marketing efforts falling flat once visitors hit your page? You’re spending money to sell and ship your products, send paid traffic to your website, post on social media, and more only to receive a stagnant conversion rate.
Whether you have an existing website or are planning to build a new one, finding ways to increase your ecommerce conversion rate is critical for growing your business. In an increasingly digital world, customers know what they want and will do the research to find it. If you’re getting traffic to your website make sure you have a fighting change for a conversion.
Our ecommerce experts have trimmed down the list of opportunities to increase conversion rates to the following five that don’t break the bank.
1. Add Upsell, Cross-sell, and Related products
Although adding cross-sell, upsell, and related products does not impact conversion rate, it does increase your revenue per purchase. Offer relevant products on product detail pages or add upsell and cross-sell items in the cart page view for a quick conversion. The hard part is setting up the data in your ecommerce platform. Experiment with different combinations of products, you might be surprised what products customers are willing to add on to their order. Once the data work is complete, your website will do the rest of the work for you. Sit back and watch your average order value increase by up to 20%!
2. Simplify Your Sitemap
You’re probably trying to do too much. Simplify your sitemap to get customers where they can purchase your products more efficiently. Review your sitemap and determine the highest priority pages and keep those in the main navigation. Move secondary pages to a sub-menu dropdown or only include links in the footer. The main purpose of your navigation is to drive potential customers to viewing and shopping your products, make sure it’s easy to do so!
3. Advanced and Smart Search
Visitors usually know what they want, so why not show them what you have to offer? Allow visitors to search for products using common keywords and provide highly-relevant results. This reduces the amount of clicks and time it takes potential customers to find the product they are looking for and make a purchase.
4. Product Filters
Get website visitors where they want to go. On product category pages, provide sub-categories and multiple filters that can be applied to narrow down a visitor’s results. Provide users with helpful suggestions such as “Shop by Theme”, “Shop by Brand” and more to encourage the purchase of particular items on your site. Need some inspiration? Wayfair has created one of the most elegant filtering systems.
5. One-step checkout
Visitors are ready to spend their money at this point in the purchasing process, don’t make it complicated for them to complete their shopping experience! On both desktop and mobile, keeping all the checkout fields on one page makes for a quicker conversion.
Sound like something your team can accomplish? If it’s too overwhelming, let us take the burden. Our ecommerce experts are ready to help you reach your conversion goals! Contact us to start discussing the best strategies for your business.