4 Things to Keep in Mind When Budgeting and Planning for Your Digital Marketing Strategy in 2025
2025 is quickly approaching which signals that budgeting season is upon us. As the digital marketing landscape continues to evolve at a rapid rate, we must stress the importance of prioritizing marketing in your 2025 budgets to stay competitive. Whether you’re a seasoned marketer or a business owner crafting your first digital marketing plan, budgeting and planning effectively is critical. Here are four things to keep in mind when planning your digital marketing strategy in 2025:
1. Prioritize Data-Driven Decisions
In 2025, relying on gut feelings or outdated methods will no longer suffice if you want to effectively and efficiently scale your business. As a digital marketing agency, we highly recommend leveraging data from various sources including but not limited to Google Analytics (GA4), social media metrics, customer behavior insights, paid media metrics (ex: Google Ads), etc. to guide your budget allocations. This world we’re living in is full of data in everything we do – use it to your advantage. Focus on:
- Customer segmentation to personalize campaigns
- ROI tracking to allocate your budget to the highest-performing channels
- Lead attribution (whether it is a form submission, phone call, purchase, etc.)
- Data-driven adjustments based on real-time results
2. Diversify Your Marketing Channels
Digital marketing is no longer limited to Google and Facebook ads. When defining your digital marketing strategy in 2025, emerging platforms like TikTok, Spotify, HubSpot, Instagram, and so much more offer new opportunities to engage audiences throughout the buyer’s journey.
Know where your target audience spends their time, and most importantly, don’t put all your eggs in one basket. It is important to know that it usually takes at least 2-5 touch points for a buyer to finally fill out the form, make the phone call, purchase the item, etc. Getting them to your website the first time is a great first step, but it is VERY important to continue remarketing to them across different channels as they go on throughout their day, week, month. If not, they may forget about your brand after the first touch and choose to pursue a competitor who stayed relevant and in front of the audience.
Keep an eye on industry trends and diversify your ad spend across different platforms. When planning your budget:
- Experiment with a mix of channels (social media, email, SEO, paid ads)
- Allocate some budget for testing newer platforms
- Track performance to identify which channels yield the best results
3. Invest in an SEO Strategy & Quality Content
A high-quality content strategy continues to be a cornerstone of successful digital marketing. Although consistently posting new content is important, don’t just post random content without a strategy based off data-driven research. With the amount of AI content surging the web, it’s very important to make sure you have a clearly defined SEO strategy for your content with the intent to increase your Google rankings on keywords relevant to your business. Increase your website traffic with relevant traffic, not just any traffic.
Whether it’s SEO content, blogs, or videos, focusing on creating value for your audience will help to improve engagement and conversion rates. In 2025, this means:
- Budgeting for professional content creators (writers, videographers, designers)
- Prioritizing long-term content strategies like SEO and evergreen content
- Consistently post new and/or update outdated content
- Google’s algorithm pays close attention to who is adding fresh, updated content to their website and will reward those who do this by increasing your rankings
4. Embrace Automation and AI; But Do Not Rely On It
It is important to point out that Automation and AI have become more relevant than ever. They are great tools to make tasks more efficient and to save time, however, they are just that, a TOOL in your toolkit. Relying too heavily on these tools can lead to bigger problems down the road such as
- Errors in personalization
- Glitches and errors in processes
- Reduced human-to-human connection
- Diminished critical thinking skills
However, when used correctly, Automation and AI have a lot of positives. Tools such as ChatGPT, CoPilot, Gemini and HubSpot are great examples that can help with expanding your creativity along with automating routine tasks like email campaigns, social media posts, and customer segmentation. Ideally, these tools help to give you more time for tasks that require creative and strategic thinking.
Final Thoughts
The digital marketing landscape is constantly shifting, and 2025 will be no exception. By focusing on data-driven decisions, diversifying channels, creating high-quality content, and embracing automation, you’ll be well-positioned to craft a successful strategy. Take these factors into account when planning your budget, and you’ll maximize your return on investment while staying ahead of the competition.
If you’re looking for guidance when planning your 2025 marketing strategy, let us help you! Our digital marketing experts are here to consult you based on your goals, industry, and resources. Reach out to us for a free 30 minute consultation.
director of marketing
ABOUT THE AUTHOR
Laura Cisewski
Laura graduated from North Dakota State University in the Fall of 2015. She has a marketing background working for NDSU Athletics Marketing Department and the Minnesota Twins. As our Digital Marketing Manager, she leads the digital marketing team and assists them with how to bring the most value to our clients. Laura enjoys campaign ideation, taking part in client meetings and solving complex issues.