PPC Management Services
Today’s marketing strategies fall into one of two categories, Push and Pull. Search engine marketing agencies help you with Pull.
Push Marketing includes sending emails & direct mail, knocking on doors and making phone calls all in the hope that you’ll circumstantially catch someone in a moment of need for your product or service.
Conversely, with Pull Marketing you just want to be there when someone is out looking for what you sell. Pull Marketing is search engine marketing, and is infinitely less work and easier to close. With search engine marketing, the reason you’re engaged in a conversation with the prospect is that they’re pre-screened and need a company like yours. You just need to be there to have the conversation.
In today’s world the internet is the best strategy for Pull Marketing. When someone has a need and they don’t have a solution, they turn to the internet for their research. And showing up for that research is what search engine marketing is all about. Search engine marketing generally takes the form of either Search Engine Optimization (SEO) or Pay per Click (PPC) advertising.
Read More about the uniqueness of doing SEM on an ecommerce site.
For many companies, this is where online marketing starts. And for many companies, where they developed their first hate relationship with Internet Marketing.
For most industries, text ads are an effective marketing strategy. But if all your agency is selling you is clicks and traffic – that’s where the disconnect starts. An effective campaign is one that has experienced A/B testing on ads. Where keywords are focused and irrelevant keywords are eliminated and blocked. Where bid strategies are closely managed. There is both art and science to building and managing these campaigns and you need a partner that understands your business and goals to obtain your ROI.
The bad news on text ads is that when you stop spending, they stop running. Search Engine Optimization has staying power and is likely the best use of long range budgets. But if you want to get rolling quickly, and if you want to dominate Search Result Pages with your brand, text ads should be an important part of your strategy.
When ads for a product or service that you’ve looked at online follow you around – that’s called re-marketing. Ever notice how if your spouse is looking at a product and you start seeing ads too?? That’s also re-marketing. We can help you do the same. It’s not expensive, and it’s effective. This is still “Pull”.
Display ads can also be served to people based on demographics, even if they’ve never heard of your company. Now we’re talking “Push”. Want to show your ads just to people in airports? You can do that too. Video Ads? Yep. You’d be surprised to learn what’s possible.
And we can help you with all of it.
Call us to learn how our PPC Management Services can give your lead generation efforts a quick lift!