Beginner’s Guide to Using Google Analytics

All the screenshots in this guide are taken from the Google Analytics Demo account available to everyone. When a new user first looks in their Google Analytics account, there are three common questions: How many people are visiting my site? How are they getting to my site? How are they using my site? This blog [...]

By | 2018-03-01T14:56:37+00:00 February 27th, 2018|Uncategorized|0 Comments

How to know if SEO is working

Measuring SEO Now that you’ve learned more about SEO best practices, buyer personas, keyword research, and building a content blueprint, the next big question you might find yourself asking is “How do I know SEO is working?” In this blog I will explain how to quantify this and recommend some tools that help measure [...]

By | 2018-02-19T19:18:56+00:00 February 19th, 2018|Uncategorized|0 Comments

How to build a Content Blueprint

  The Effectiveness of a Content Blueprint After establishing an effective keyword strategy it is necessary to get organized about the content you will need to support your SEO strategy. If you’ve ever wrote content for a website or a blog you probably know how important it is to keep your content schedule and [...]

By | 2018-02-14T19:33:52+00:00 February 14th, 2018|Uncategorized|0 Comments

Keyword Research

What is Keyword Research? Keyword research is the process of discovering search terms that people are using to find something through a search engine. These terms are commonly known as keywords. The goal of keyword research is to identify the search patterns your buyer personas are using to find your products or services. What’s [...]

By | 2018-02-08T18:41:28+00:00 February 8th, 2018|Uncategorized|0 Comments