Buyer Personas

Buyer personas are fictional representations of your ideal customers. They’re based on real data about customer demographics and behavior, along with educated speculation about their histories, motivations, and concerns. Why are Buyer Personas important? Defining your buyer personas allows you to better segment your customers and prospects, giving you greater insight into buyer motivations [...]

By | 2018-01-26T14:25:03+00:00 January 26th, 2018|IM Simplified|0 Comments