How to build a Content Blueprint


The Effectiveness of a Content Blueprint

After establishing an effective keyword strategy it is necessary to get organized about the content you will need to support your SEO strategy. If you’ve ever wrote content for a website or a blog you probably know how important it is to keep your content schedule and SEO strategy aligned and organized. This is where creating a content blueprint helps to maintain a schedule, track progress and keep your team on target.

What is a content blueprint?

A content blueprint is a document that organizes and prioritizes the development of your content.  A good blueprint supports your keyword strategy and identifies the person responsible for authorship as well as the page each keyword is mapped to (new and existing) and the schedule of creating and optimizing each piece of content. Additional items can be added to a content blueprint such as title tags, meta descriptions, URLs, monthly search for each keyword, the number of hours you estimate it will take to create each page of content, and any other information you find helpful.

What is the purpose of a content blueprint?

Whenever you begin a project it is important to stay organized. Being unorganized puts you at risk for missing due dates or wasting time scrambling to find what you need. Creating a content blueprint allows you to keep all essential information in one place and align the strategy with the content being created and edited.

How do I create a content blueprint?

There are a variety of ways that you can create a content blueprint. Useful tools such as Excel or Google Sheets are great places to start a content blueprint. Using Google Sheets allows the whole team working on the SEO project to update the document in real-time when an item has been changed, updated, or completed. Next, you should build out a framework of all the information your team will need. This typically includes a category, page title, target keyword, URL, due dates and more. This ensures that your team or content writer has everything they will need all in one place. By using a content blueprint, it allows you to organize the content to be completed in a strategic order. In a content blueprint you are able to create multiple ‘sheets’ that include keyword research, page mapping, sitemap, etc.

Whether you’re a writer or managing the SEO process, using a content blueprint helps to keep all team members accountable. The use of a content blueprint is also helpful when showing your manager or client the proposed content schedule. By using a content blueprint, this also allows everyone to stay up-to-date on the status of the project and maintain organization!

To ensure the project stays on schedule, identify one person to manage the blueprint and make sure everything is up-to-date. This ensures that the project will stay on schedule and achieve the best results. Once your content blueprint is created and content is being created, it’s important to understand how to measure how your SEO work is performing. Learn all about that next week!

For more information on creating a content blueprint, feel free to send us an email at We are always here to help!



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