About Magnetic North

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So far Magnetic North has created 19 blog entries.

How to Budget for PPC Advertising

Budgeting for Internet Marketing in 2018 This is the third post in our series of blogs related to budgeting for Internet Marketing in 2018. It’s the season for exploring new ways to improve the top line in the coming year and for many, that means changing what you’re doing online. In last week’s post, [...]

By | 2018-01-18T19:53:46+00:00 September 21st, 2017|Budgeting for 2018|0 Comments

How to Budget for SEO Services

Budgeting for Internet Marketing in 2018 This is the second post in our series of blogs regarding budgeting for Internet Marketing in 2018. It’s budget season and we’re all looking for ways to hit new targets next year. In our last post, we talked about a budgeting process for websites. In this and future [...]

By | 2018-01-18T19:54:06+00:00 September 21st, 2017|Budgeting for 2018|0 Comments

Lead Generation Marketing Tips – Part Two of Three

In Part One of “Lead Generation Marketing Tips,” we covered how to use content and offers as lead generating tools, and began covering proper Call-to-Action (CTA) implementation. In Part Two, we will continue to cover additional tips on improving your call-to-action efforts as well as introducing tactics that help convert visitors from your landing [...]

By | 2018-01-18T19:55:20+00:00 August 30th, 2017|Lead Generation|0 Comments

How to Create Buyer Personas for Your Business

What Are Buyer Personas? Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups. The strongest buyer personas are based on market research as well [...]

By | 2018-01-18T20:12:16+00:00 August 16th, 2017|Marketing|0 Comments

The Beginner’s Guide to CRM – Part Two

This post is the second part of our two-part series, "The Beginner's Guide to CRM." In part one, we learned what CRM is, what type of companies can benefit from using CRM, and the major benefits of CRM software. In part two, we will learn about nine CRM features that should be mandatory in any [...]

By | 2018-01-18T20:13:22+00:00 August 7th, 2017|CRM|0 Comments

The Beginner’s Guide to CRM – Part One

“Customer relationship management” can sound intimidating to small- and mid-sized businesses. After all, if your company only has a handful of customers, why do you need a dedicated process or system to keep track of them? A few spreadsheets and rules of thumb will do just fine. But what happens when business starts to [...]

By | 2018-01-18T20:13:54+00:00 July 31st, 2017|CRM|0 Comments