About Magnetic North

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So far Magnetic North has created 19 blog entries.

Beginner’s Guide to Using Google Analytics

All the screenshots in this guide are taken from the Google Analytics Demo account available to everyone. When a new user first looks in their Google Analytics account, there are three common questions: How many people are visiting my site? How are they getting to my site? How are they using my site? This blog [...]

By | 2018-03-01T14:56:37+00:00 February 27th, 2018|Uncategorized|0 Comments

How to know if SEO is working

Measuring SEO Now that you’ve learned more about SEO best practices, buyer personas, keyword research, and building a content blueprint, the next big question you might find yourself asking is “How do I know SEO is working?” In this blog I will explain how to quantify this and recommend some tools that help measure [...]

By | 2018-02-19T19:18:56+00:00 February 19th, 2018|Uncategorized|0 Comments

How to build a Content Blueprint

  The Effectiveness of a Content Blueprint After establishing an effective keyword strategy it is necessary to get organized about the content you will need to support your SEO strategy. If you’ve ever wrote content for a website or a blog you probably know how important it is to keep your content schedule and [...]

By | 2018-02-14T19:33:52+00:00 February 14th, 2018|Uncategorized|0 Comments

Keyword Research

What is Keyword Research? Keyword research is the process of discovering search terms that people are using to find something through a search engine. These terms are commonly known as keywords. The goal of keyword research is to identify the search patterns your buyer personas are using to find your products or services. What’s [...]

By | 2018-02-08T18:41:28+00:00 February 8th, 2018|Uncategorized|0 Comments

Buyer Personas

Buyer personas are fictional representations of your ideal customers. They’re based on real data about customer demographics and behavior, along with educated speculation about their histories, motivations, and concerns. Why are Buyer Personas important? Defining your buyer personas allows you to better segment your customers and prospects, giving you greater insight into buyer motivations [...]

By | 2018-01-26T14:25:03+00:00 January 26th, 2018|IM Simplified|0 Comments

Building a Marketing Plan for 2018

It’s the start of a new year and you’ve been tasked with developing a marketing plan for the business. New top-line growth is the expected outcome and the plan is intended to make it happen. Where do you start? In school, many of us learned about the 4 P’s of marketing: Product Price Placement [...]

By | 2018-01-23T17:30:48+00:00 January 17th, 2018|Marketing Plan|0 Comments

How to Budget for eCommerce

Budgeting for Internet Marketing in 2018 The 5th post in our series of blogs related to Internet Marketing is for those who are contemplating going eCommerce in 2018. We see this on a regular basis…companies that have a defined set of products but have not taken the step to either feature or offer them [...]

By | 2018-01-18T18:52:22+00:00 September 21st, 2017|Budgeting for 2018|0 Comments

How to Budget For Inbound Marketing and Marketing Automation

Budgeting for Internet Marketing in 2018 This is the fourth post in our series of blogs related to budgeting for Internet Marketing in 2018. Today’s blog is about “Inbound Marketing” in concert with “Marketing Automation”. Inbound Marketing is a phrased that was coined by HubSpot and relates to the combination of Search Engine Optimization [...]

By | 2018-01-18T19:52:49+00:00 September 21st, 2017|Budgeting for 2018|0 Comments