About Magnetic North

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So far Magnetic North has created 13 blog entries.

Building a Marketing Plan for 2018

It’s the start of a new year and you’ve been tasked with developing a marketing plan for the business. New top-line growth is the expected outcome and the plan is intended to make it happen. Where do you start? In school, many of us learned about the 4 P’s of marketing: Product Price Placement [...]

By | 2018-01-18T18:49:32+00:00 January 17th, 2018|Marketing Plan|0 Comments

How to Budget for eCommerce

Budgeting for Internet Marketing in 2018 The 5th post in our series of blogs related to Internet Marketing is for those who are contemplating going eCommerce in 2018. We see this on a regular basis…companies that have a defined set of products but have not taken the step to either feature or offer them [...]

By | 2018-01-18T18:52:22+00:00 September 21st, 2017|Budgeting for 2018|0 Comments

How to Budget For Inbound Marketing and Marketing Automation

Budgeting for Internet Marketing in 2018 This is the fourth post in our series of blogs related to budgeting for Internet Marketing in 2018. Today’s blog is about “Inbound Marketing” in concert with “Marketing Automation”. Inbound Marketing is a phrased that was coined by HubSpot and relates to the combination of Search Engine Optimization [...]

By | 2018-01-18T19:52:49+00:00 September 21st, 2017|Budgeting for 2018|0 Comments

How to Budget for PPC Advertising

Budgeting for Internet Marketing in 2018 This is the third post in our series of blogs related to budgeting for Internet Marketing in 2018. It’s the season for exploring new ways to improve the top line in the coming year and for many, that means changing what you’re doing online. In last week’s post, [...]

By | 2018-01-18T19:53:46+00:00 September 21st, 2017|Budgeting for 2018|0 Comments

How to Budget for SEO Services

Budgeting for Internet Marketing in 2018 This is the second post in our series of blogs regarding budgeting for Internet Marketing in 2018. It’s budget season and we’re all looking for ways to hit new targets next year. In our last post, we talked about a budgeting process for websites. In this and future [...]

By | 2018-01-18T19:54:06+00:00 September 21st, 2017|Budgeting for 2018|0 Comments

Lead Generation Marketing Tips – Part Two of Three

In Part One of “Lead Generation Marketing Tips,” we covered how to use content and offers as lead generating tools, and began covering proper Call-to-Action (CTA) implementation. In Part Two, we will continue to cover additional tips on improving your call-to-action efforts as well as introducing tactics that help convert visitors from your landing [...]

By | 2018-01-18T19:55:20+00:00 August 30th, 2017|Lead Generation|0 Comments