Blog page 2017-10-13T12:40:09+00:00
8February 2018

Keyword Research

By | February 8th, 2018|Categories: Uncategorized|0 Comments

What is Keyword Research? Keyword research is the process of discovering search terms that people are using to find something through a search engine. These terms are commonly known as keywords. The goal of [...]

26January 2018

Buyer Personas

By | January 26th, 2018|Categories: IM Simplified|0 Comments

Buyer personas are fictional representations of your ideal customers. They’re based on real data about customer demographics and behavior, along with educated speculation about their histories, motivations, and concerns. Why are Buyer Personas important? [...]